As directly as at all possible
The marketing collective Altes Land M.AL. is a producer organization which combines about 150 fruit farmers of the Lower Elbe river region. Gustav Wegener und Sohn GmbH & Co KG is a full member with its own acreage and, as one of the affiliated marketing enterprises ensures the direct way to the consumer.
The storage capacity of M.AL. comprises approximately 47,000 tonnes, of which about 50% represent controlled atmosphere/ ultra low oxygen storerooms for long-term storage and about 40% cold stores and those for short-term disposition. To reduce interim storage to a minimum, the produce is called off from the producer and packaged and shipped by the marketing company at very short notice and with no time loss.
The direct loop between producers and market ensures continuous provision of a marketable assortment.
M.AL. is obliged under the quality seal ‘Fruit from the Altes Land’ and fully meets the requirements of consumers and the trade for healthy products and environment-compatible production. Controlled integrated cultivation and compliance with the specifications of the QS-GAP standard are obligatory for the M.AL. producer enterprises. The compliance with the cultivation guidelines and quality standards is guaranteed and is screened within the producer enterprises and along the marketing chains by independent auditors.